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Sawasdee Golfing Friends! You might have noticed a little bit of an identity crisis over the last months, as Kiwi Kim went to work with a tie and golf cap on. To find the answer he went back to his first golf hero, the Great White Shark, who told him to drive profits, not little white balls. So, although he enjoys referring to himself in the third person, let's get started. From the city with a new airport that definitely does not have cracks in the runway. In This Issue 1. It's Moments Like These You Need MobyElite 2. (CRM) Things That Make You Go Hmm 3. Confessions of a Golf Professional It's Moments Like These You Need MobyElite 
The only thing more frightening than a three-footer to halve your match is public speaking.
At one of last months Networking For Success Breakfasts,
the host venue had trouble controlling the thousands of screaming networkers who had gathered to watch Kiwi Kim spread the word of making your customers more profitable.
Despite several pauses for oxygen and the napkins getting stuck to his palms, Kiwi Kim somehow managed to keep his hair gel stylishly in place. Phew.
Those not lucky enough to witness this event may catch Kiwi Kim and his Apostle get their freak on CRM style at the next MobyElite CRM Event
(CRM) Things That Make You Go Hmm 
What's a customer worth over the lifetime of their relationship with you? Figuring this out takes just a few moments but will competely change your point of view towards customers.
At it's most simple, estimate what the average customer order or purchase is. Multiply this by how frequently they buy from you, then multiply this by how many years they stay with you.
Finally, multiply this by how many referrals that customer brings to you in a year. Whether you're selling 50 baht or 5 million baht widgets, pretty quickly you realise every customer could be worth trying to keep.
What are you doing to keep your best customers and to maximise their lifetime value?
Confessions of a Golf Professional 
It's been a while since Kiwi Kim's last victory on the golf course, but just days ago he teamed up with PWC teammate Doug Lynch to take home the Flying Farungs Golf Tournament title.
During their somewhat unspectacular 64, Kiwi Kim knocked in a 2 footer for Par, narrowly missed 17 other putts, made sure the roses were smelling good, and provided inspiring pep-talks when Doug's drives didn't make it past 320 yards.
The business lesson to take from this is, despite what happens in between, the only thing that really counts is results. The "what if" players in business in golf are all millionaires and scratch golfers at night, but the only thing that counts is who's name is on the trophy or the cheque in the morning.
Also, when playing in a two-man scramble, make sure you've got a good partner that you can count on if you happen to miss a 3 inch putt.
For Golf inquiries: kim@golfthink.com For CRM inquiries: kim@mobyelite.com |
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