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Sawasdee CRM and Golfing Friends! At about 10:35p.m today (Sunday), Kiwi Kim realised it was the 2nd October and not a letter had been typed in his newsletter. Lucky that he is now comfortable and totally in touch with his CRM side, enough so, that he can express his feelings about CRM in just a few hours... Kiwi Kim In This Issue 1. Kiwi Kim Out and About 2. (CRM) Things That Make You Go Hmm 3. Confessions of a Golf Professional Word Of Mouth Is Still The Best Form of Advertising... 
In our search for the next MobyElite-er, we've been Starbucking ourselves out, but with pleasure.
The staff are always friendly and pleasant, have a genuine smile and even when a customer got the wrong order, it was nice to see they didn't do what most of their competitors would (which is bark and look at you as if to say "what do you expect me to do about it"), but instead, with no fuss, quickly gave them the right order.
They even have a local (Thailand) website with an English edition that actually works (Other major international brands take note). Easy to see why they were named one of Fortunes 100 Best Companies to Work For, and interesting to see they're company operated (not franchise) in Thailand.
The only thing missing is the MobyElite logo on the Starbucks Card.
(CRM) Things That Make You Go Hmmm 
Hands up who thinks all customers should be treated equal? Nice thought, but consider this: Your most loyal customers are on average eight times, and up to 20 times more valuable than your average customer (Source: Ogilvy Loyalty Index).
Airline frequent flyer points are based precisely on this concept. Reward your best customers. If you and I pretend we both fly to Singapore on a regular basis, but you (always) use Singapore Airlines and I use whatever airline happens to have the cheapest flights at the time,
would you expect better treatment from Singapore Airlines? Aren't you glad you can use your frequent flyer miles to get away from the stench of peasant class meals every once in a while, whilst I get scolded for taking my safety belt of before we've completely stopped?
It's a difficult fact to accept for many business owners, but you can't, and shouldn't treat every customer the same. Learn more about how not all customers are created equal at the next MobyElite CRM Seminar this Thursday night.
Confessions of a Golf Professional 
Tigers recent trip to Toni & Guy went horribly wrong, as witnessed in this photo taken recently at the Presidents Cup. The international team were rumoured to be calling him Leopard Woods...
On a new Thailand Golf website: "The main arguments that will convince you to book with us" - "Our policy is to show through our website the maximum of reliable information. Note: Since this website is still under construction, you may not yet find the golf course you wish to visit" And not golf-related, Miss Thailand World pageant has suffered another setback (two years ago the first runner up was disqualified after they found out she was...um...married). This year, the winner, Angela McKay (we think she's Thai), has found it all too much and amid raunchy photo allegations has handed in her crown after just 10 days stating "It was just for fun and an opportunity to learn more Thai". I'm thinking about entering next year. For Golf inquiries: kim@golfthink.com For CRM inquiries: kim@mobyelite.com |
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